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To understand how retailers can achieve Brand Actualization, FRCH designed a proprietary research study to measure how 50 top retailers from a variety of categories performed. Using respondent ratings and a proprietary model, we are able to calculate an average Brand Actualization Score (0-100) for every retailer in the study. Since scores are based on each individual’s responses, they can be calculated and compared across any demographic or psychographic segments.

Find out how your brand did…contact us to learn more about the results and insights from this study and what it means for your Brand Experience.


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